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Investigate and analysis the work of professionals and companies to inform design
1 Analysising a product to specification criteria
You should evaluate all aspects of a product's design to establish:
- key parts
- how they fulfil the design brief and specification
This helps you to understand the design decisions made and why the final product looks, or works, as it does. A good product analysis will examine a product under certain criteria.
Sustainability - meeting the needs of the present without compromising the ability of future generations to meet their needs.
2 The work of past and present designers and companies
Influential designs are adopted and adapted by other designers.
Here are some examples:
- Company established in Italy 1921.
- Designer and mass producer of functional but visually appealing homeware and kitchen products.
- Uses famous designers, such as Philip Starck, to create iconic kitchen products, such as the spider-like Juicy Salif lemon squeezer and retro kettles, setting a standard for other homeware companies.
- Click here to go the the designers website.
- Company established in the USA 1976.
- Producer of consumer electronics and software using cutting-edge technologies, e.g. iPad, iWatch, iPod, iPhone, iTunes
- Ground breaking design: products looked compltely different to anything before
- Breaking with tradition and legacy, Apple's iPod made digital music mainstream
- A loyal customer base.
- Click here to look at some Apple products
- Design studio established in the UK 1994.
- Around 200 designers, architects and makers have worked on projects from perfum bottles to Routemaster buses and Singapore University buildings.
- Stretches the boundaries of materials, craftsmanship and artistic thinking, showing that products and buildings can be unusual, experimental and interesting.
- Click here to read more about Heatherwick studios.
- Fashion designer, born 1956
- Noted for his original but wearable designs that push barriers of conformity, made by master craftspeople using traditional English tailoring methods.
- Sets standard for British tailoring that combines style with character and is popular with celebrities.
- Click here to learn more about Joe Casely-Hayford's designs
- Animation studio, established in the USA 1979.
- Among the first to develop computer-animated feature films.
- Uses new techniques and technologies to make popular and successful films including Toy Story and Finding Nemo.
- The learn more about Pixar, click here.
- Industrial designer(1893-1986)
- The father of modern design
- Emphasised the importance of combining simplicity with functionality, working with more than 200 companies on designs ranging from refrigerators to planes, trains and spacecraft
- Introduced the idea that if two products have the same price, function and quality, the products with better aesthetics will be more popular
- His designs are recognisable today, including the Coca-Cola bottle, Le Creuset Coquelle dish and logos for Shell and BP.
- To learn more about Raymond Loewy designs, click here or here for the Wiki site.
- Automotive and energy storage company established in the USA 2008.
- Produces electric cars that don't have compromise on power or quality, have zero emissions, are affordable and can be charged at home.
- Leads electric car design technology, including the Tesla Model X (2016)
- To learn more about Tesla, click here.
- Architect (1950-2016)
- Integrated geometric forms with expensive, sweeping fluid forms
- Promoted architecture as a visual art form, with buildings intended to give aesthetic pleasure.
- Overcame racial and gender barriers to establish an architect practice that has designed more than 1000 iconic buildings worldwide.
- To learn more about Zaha Hadid's designs, click here.
Research other products that have been influenced by Raymond Loewy's streamlined design. Explain how they fit into the 'streamlined' philosophy.
- Products can be evaluated under certain specification criteria
- Many designers have made significant contributions to design and continue to influence today's designers.
4 Exam questions
- Explain why it important that companies design sustainable products.
- Describe two designs philosophies at the core of Zaha Hadid Architect's design style.
- Name the designer whose designs follow the traditions of English tailored clothing but push the barriers of conformity.
- Describe how form could follow function in the design of modern products.
- Investigate the development of an Apple product and identify technological advances that have improved the product over time. Explain why you think Apple is such as influential company.